Minimizing Your Facebook Ad CPC Bid Prices by Avoiding Bid Competition

The following is an excerpt of entry in our Facebook Marketing Bible. The full version contains examples of how advertiser competition raises bid prices, and more strategies for when to pause or change the targeting of your campaigns to minimize your cost per click.

When running ads on Facebook, advertisers need to think about more than just creative and targeting to achieve optimal performance at the lowest cost.  By avoiding periods of high advertiser competition, the same performance can be achieved for lower bid prices.

Since Facebook has a limited supply of users that can be advertised to, it uses a marketplace system where the advertisers who bid the highest for a click from a certain demographic have their ads shown. To reach targets for the lowest cost per click, advertisers should consider running ads when bidding competition from other advertisers is low.

Here we’ll discuss strategies for maximizing advertising performance through strategic timing, and back up them up with data from AdParlor, a company that helps some of  the largest brands and game developers buy ads through the Facebook Ads API.

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