How To Create A Facebook Media Room For Publicity

Attracting media attention is a double-edged sword: You want the coverage of television, print, online, and radio journalists, but they are often on deadline and need your information last-minute.

How can you give journalists what they need without leaving your business hanging? Create a tab for them on your Facebook page!

Media-savvy organizations often have a press room on their website, offering their latest press releases, images of key personnel, logo artwork, articles and interviews journalists can draw from, as well as contact information.

However, I’ve seen precious few companies putting up the same resources on Facebook pages, and that’s a huge missed opportunity.

Journalists do use social networks to find sources for their stories!

After all, they use Facebook just like you do: they share family photos, catch up with college alumni, and while doing so, often search for interesting material for upcoming stories. Tory Johnson of Good Morning America does this often:

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