Booshaka Will Battle Klout For Facebook Influence Metrics

Small businesses, brands and ad firms have a new measurement platform that helps Facebook page owners find and reward their most valuable fans.

Booshaka has set its sights on competing with Klout, which began offering its measurements of social media influence in the middle of October, 2010.

Said competitor actually launched more than a year ago and counts Lady Gaga, Republican presidential hopeful Jon Huntsman and Justin Bieber among its clients. 

Now upstart Booshaka spells out three reasons its new service –  launched today and targeted at small businesses — beats Klout in direct competition.

Context: Booshaka says it provides contextual relevance to its scoring and categorization. by measuring the quality of participation for an individual within a specific community, such as a a Facebook page.Social data: Booshaka claims it is analyzing larger amounts of data (125 mm Facebook users versus Klout’s 100 mm) that is arguably more valuable and structured.Business value: Booshaka claims it is growing fast enough to begin to  catch up to Klout’s user traction.  The company claims more business clients than Klout (10,000 to 2,000 in this specific category.

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