Platform Update: Social Plugin Performance, App and Website Insights, Notifications, Requests

Facebook announced several important changes this week that impact developers of apps and social plugin-integrated websites. The latest Platform update described how developers can track app feed stories using ref parameters, and listed many new metrics that have been added to the Insights table for apps and websites. A special Developers Blog post explained how social plugins can be optimized to reduce webpage load times and Insights errors.
On October 22nd, developers will gain the ability to request permission to read and manage user notifications. Developers can now alo exclude certain User IDs from seeing dialogs or limit the number of Requests they can send, and apps can be deauthorized or have their permissions revoked via the Graph API.
New Ref Parameter and Insights Metrics
Developers can now add a ref parameter to feed dialogs, allowing them to track the performance of different dialogs in Insights. Ref parameters can added using the JavaScript SDK, PHP, or the Graph API. A “story types” drop-down will then appear in news feed section, allowing developers to see all story types or just those with a certain ref parameter. This will improve A/B testing of feed dialogs, helping developers determine what dialog design causes causes users to publish the most feed stories.


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