Platform Update: Credits Insights, Platform Policies, App to User Request Messages

Amongst a flurry of announcements about changes to games on its platform, Facebook recently updated the Developers Blog regarding the addition of a new Insights analytics tab for Facebook Credits. The latest Platform Update also included announcements about how app-to-user request notifications will now show the notification’s message; new capabilities for the Graph API, activity and recommendation plugins, and the Graph API Explorer; as well as clarifications of two Facebook Platform Policies.

Developers of Facebook apps that use Facebook Credits will now or soon see a Credits tab in their Insights dashboard. Credits Insights graphs the information developers receive in their daily Credits reports, name spend, chargebacks, and refunds. Developers can select date ranges for these graphs, compare time periods, and export data in XLS or CSV format.

Credits Insights, accessible to those with the Administrator role on a given app, will help developers determine how effectively their apps and games are monetizing. The Insights graphs are more efficient for determining the impact of design changes or market forces on monetization than the more momentary Credits reports. With time, Facebook may add more data to Credits Insights that could help developers better understand who is spending within their apps, and what is convincing them to make purchases.

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