Page Management Industry Interest in Ecommerce Grows as Vitrue Partners with Milyoni

Page management platform developer Vitrue recently announced a partnership with ecommerce app developer Milyoni. The alliance will bring improved shopping and Facebook Credits payment functionality to Page tabs apps available in Vitrue’s app suite.
The partnership continues the growing trend of consolidation between the Page management and ecommerce spaces as brands demand ways to drive direct return on their social media investment. Below, Vitrue CEO Reggie Bradford tells us why the partnership primes his company to sign the next wave of brands joining Facebook.
Over the last few years, brands have concentrated on gaining Likes, but now they’re looking to monetize these fans. This has increased demand for ecommerce apps that permit fans to make purchases without the added friction of being directed away from Facebook to a traditional company website.
Page management companies, previously more focused on publishing, engagement apps, and analytics are now looking for ecommerce partnership and acquisition targets, in lieu of trying to build things they’re less familiar with.
Milyoni is a strong choice for Vitrue, as the San Francisco-based ecommerce developer has been behind some highly innovative Facebook commerce campaigns this year. It powered the movie rental app used by Warner Bros to sell temporary access to The Dark Knight, Inception and other films in exchange for Facebook Credits. It also allowed the Austin City Limits music festival to charge users Credits to stream pay-per-view concerts.


View the Original article