New Advertising Tool For 2012 Candidates On Facebook

One reason political candidates may be turning to Facebook to reach potential voters in the 2012 elections is that online political advertising is shared at twice the average rate as commercial brand ads.
That’s one of the findings in a recent white paper from SocialVibe, an engagement ad firm that is launching a social media-based engagement tool for political campaigns.
In a news release, SocialVibe said it hopes to leverage the engagement model they use with consumer brands such as McDonald’s and Best Buy to work with every type of political campaign–from city council up to the presidency–as well as political action committees.
Using the SocialVibe ad model, social media managers or digital strategists can tailor each ad engagement to specific audiences, honing in on demographic and geographic data.
For example, political campaigns can create an engagement specifically targeted at women who self-identify as conservative,

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