How To Get 700% Better Facebook Advertising Results

Do you advertise on Facebook? What if you could maximize your results by quickly and easily testing multiple images, headlines, body copy and audience targets?

All of this is critically important to advertisers, if they want to:

Know what results you’re getting Optimize to get even better results Get the lowest cost per click, cost per fan or even highest return on investment possible

This article will discuss one third-party platform that makes that easier. But not everyone will be able to take advantage of this platform, so I’ll also give you some tips anyone can follow to improve their Facebook advertising results.

I was on a Facebook advertising panel at AF Expo with Rob Leathern, founder and chief executive officer of XA.net, and my ears perked up when he started talking about multivariate testing (MVT).

That’s something we’ve seen multiple companies provide for search marketing advertisers, but I hadn’t yet heard of a platform that made this possible with Facebook ads. XA’s Facebook platform Optim.al does.

So, I interviewed Rob to find out more about Optim.al and what it might be able to do for you. And he gave me access to Optim.al to run my own tests, which I’ll discuss below.

More Conversions, Clicks and Fans

With Optim.al you can optimize your Facebook ads to improve conversions, clicks or connections (fans) – that means it helps you optimize all the key Facebook advertising strategies, from ecommerce sales to fan growth.

“Optim.al is a workflow tool,” says Rob, ”but more than that, it’s meant to help you understand Facebook data and audiences, and leverage insights from that data.”

Optim.al also provides conversion tracking, which Facebook eliminated from their ad platform in September 2010 (after debuting it just seven months earlier).

Conversion tracking lets you see which ads gets you more sales, leads, or whatever other website-based result you’re looking for; and which ads don’t work. You can also set it up to report the exact revenue from your conversions so you can find the ROI. Optimizing ads according to ROI is gold.

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