Gain Facebook Fans With Integrated Marketing Campaigns

Facebook page posts, applications, ads and sponsored stories can be combined to run integrated marketing campaigns. Together, they can get people to take an action such as liking your page. Here’s how.

Integrated Marketing Campaigns

Integrated campaigns take advantage of all of Facebook’s promotional products and channels at once to gain the most conversions on a call to action at the lowest possible cost. You can combine  paid and owned marketing channels to increase  exposure.

Owned : Your Facebook page, which can post to the news feeds of fans and host applications Paid: Facebook ads, both traditional ads, as well as Sponsored Stories that require a user action to trigger them Earned: News feed exposure, triggered when a user takes certain types of actions.Set Up A Like-Gated Landing Tab

First, set up a special landing page tab application on your Facebook page that encourages users to like your page. A like-gate shows one screen to people who haven’t liked your page yet, while a different window to people who already do.

Non-fans should see a landing page explaining that if they click like, they can gain access to something valuable, such as a coupon or discount, the opportunity to enter a contest, exclusive video or photo content, or a fans-only application or game.

Vividly describe or preview the content or opportunity — make it sound valuable enough to users that it’s worth exchanging access to their news feed for.



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