Facebook Promotes Mobile Network Operator Partners on the Login Screen

Facebook’s login screen usually accompanies the email and password entry fields with a graphic depicting the social graph or a call to use Facebook’s mobile services. Recently, though, some users in the UK have seen Facebook using this highly visible space to promote third-party mobile network operator partners who are offering free data access to the Facebook for Every Phone mobile feature phone app.
In one example, it announced a “Special Offer from Three UK” and linked to the carrier’s Facebook Page. Placement on the login screen could make partnerships with Facebook more lucrative to third-parties. The site could one day run traditional Facebook ads on the login screen, but that’s unlikely since they wouldn’t be able to take advantage of demographic targeting since viewers would be logged out.


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