EDealya Boasts High Conversion Rates On Facebook

An Internet startup called eDealya is trying to help brands monetize their social media investments with personalized messages and deals delivered to individual fans.
Sarah Belfer, director of public relations at eDealya, told us in an email:
All fans following a brand receive the same information through posts, updates, etc. Our goal is to provide software that helps personalize the information so that fans receive information that is relevant to their interests and context. On Facebook, we deliver our messages through hidden wall posts and on Twitter, we deliver them directly to the follower’s inbox.
The software uses the applicable likes and statuses of a Facebook fan to create targeted messages.
For example, let’s say someone named Cindy is a Facebook fan of the fictional company Social Airlines. If she posts a status like,

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