The Dos And Don’ts Of Facebook Crowdsourcing

Your brand’s Facebook page can be a great resource to garner ideas, creativity, and feedback from your fans — if it’s done correctly.
Crowdsourcing encompasses the idea of outsourcing tasks to the community through an open call —  in most cases, it describes a call for creative input to collaboratively reach a goal, and usually this happens via social media.
This tactic can cut through the noise and build meaningful connections with your consumers or community.
So how do businesses apply crowdsourcing to their Facebook strategy? What are the best practices of creating Facebook contests, polls, and surveys to engage fans? Here are some dos and don’ts.
Do set boundaries. You want your contests to be an open forum for your customers and fans to share with you, but you need to set guidelines to keep that engagement productive and appropriate. Create house rules to outline what’s acceptable and what isn’t.
Don’t create irrelevant contests. Your contests, polls, and open-ended questions that ask for creative input should all tie into your brand. For example

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