Common Question: How Often Should I Post to my Facebook Page?

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People are constantly wondering if they are updating their page enough, or if they are drowning their followers with too much information. The answer to this common question, depends on which type of business you own. A Facebook page for a brand should be handled much differently than a page for a media company.
Brands only need to update their loyal followers when something truly significant happens with the company. This could be a new product, a new promotion, an exciting change, or any bit of information that people would actually be interested in hearing.
A media page on the other hand can be posted to several times per day and still be engaging. News and new content is constantly being produced and people who have “liked” the page will enjoy being informed through their news feed.
Here’s some cool data related to the subject from SocialBakers (<– very cool site btw)
On average, the top brand pages on facebook post 1 time per day


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