Tips You Need to Know About SEO for Facebook
There is tips you need to know about SEO for Facebook :
Applying SEO to Facebook
Information provided by Facebook implies that they currently have over three hundred million users that are active. It has also been proven by the statistical data that Facebook owns around half of those 300 million people are signing into the website on any particular day. It's a fact that there are over ten million of those users that decide to be fans of theme and topic based pages over the period of one day. This is equal to a total of around ten million unique users that are interacting with brands and influences. The amount of traffic waiting to be tamed using this social network is staggering. Marketers and large businesses alike are getting in on this huge piece of pie, and anyone who doesn't is not going to get a slice.
Facebook Search and Complete Optimization
The internal search engine that is used by Facebook is the mainstream location where potential customers and clients will end up. They will pop up in categories such as groups, people, applications, pages, web results, events, posts made by everyone, and posts made by friends. In order to assume complete dominance over the Facebook search results a person really needs to understand how individual types of items get ranked. The single word answer for this question is users. The main aspect that ranks pages first before others is the number of fans it has. Keyword density in the description and title, freshness, and the exact proximity to what the searcher is searching for all play a role in deciding which pages will rank first above others. It is also a fact that Facebook groups are also decided by the number of members and fans it has. Facebook also sends crawlers through descriptions and titles as well so this is also important.
It is also true that specific applications also provide another opportunity to be seen in the Facebook search results. Most will agree that higher numbers of users is basically the main factor determining rank, and placing keywords within the name is extremely important. Another item that can be discovered in the Facebook search results is Events. The component considered the most vital when it comes to ranking for Events is the exact geographic proximity between the searcher and the Event. In order to achieve the absolute best search rankings adding the desired location within the titles of events is considered vital.
As the time move along it is wise to assume Facebook is going to give the internal search much more priority. The majority of the content found in Facebook is actually hidden away where the spiders from the search engines can't find it. This is the main reason that it is important to optimize and build ones online presence across Facebook using a Fan Page, or a Group.
Getting the Most Optimization for Facebook Pages and Groups
1. There is an excellent opportunity allowing for the connection to millions of Facebook users, but a strategy is needed to accomplish this successfully. While setting up a Fan Page on Facebook, selecting the Local category is not a good practice unless a geographical region is being targeted. If the Local category is selected there is pretty much a zero chance of being discovered outside of that exact region during a normal Facebook search. Now if the serving the Local region is the goal, selecting the Local region will actually aid in being found easier.
2. Also try to incorporate targeted keywords within the Page name of a Facebook Fan Page. Adding.com to the name is actually going to make it much harder to be seen from an internal Facebook search. Another excellent idea is to add keywords within the description of the Fan Page, and make certain to add in the link to the target website.
3. It is very important not to send first time searchers to the wall for the Fan page. Sending them to a tab that is customized and describes exactly what the page is based on will invite that person and allow them to be a fan. Another tactic is to send all existing fans over to the wall of the Fan Page. It is also smart to set up a URL that is customized after reaching one hundred fans.
4. Promoting a Facebook Page is as easy as commenting on the statuses, walls, notes, and updates. It really helps to try and chip in on conversations so erase the possibility of being viewed as a spammer. Promotion from other sources such as MySpace and Twitter using other social types of profiles is recommended for Groups or Facebook Page's. Utilizing promotions, contests, and giveaways can prove to be a quite a powerful way to increase membership and create awareness.
It is currently an amazing time to begin receiving exposure using Facebook marketing. The majority of the tactics seen above require zero, or very little investments of time and money. Facebook should be treated like most other paid campaigns. The return on investment should be carefully tracked and recorded. Advertising a Page using Facebook is really a great idea, because most of the search results are decided by members and fans. This can prove to be a great strategy to enhance search results internally, and facilitate audience growth.